Important Points to Remember Before Your Crowdfunding Project Launch
Across the globe, there are huge acceptance in Crowdfunding and that it is being used for various purposes. Indeed, the battle for pledges and page views has become more competitive particularly on portal sites featuring various live projects simultaneously. As for businesses that are in search of tips on how they can optimize their campaign, knowing some secrets and techniques that will give the best shots in meeting goals and objectives is a must.
Number 1. Strategic social media – having a big fan base or great social media exposure is not really necessary according to pros. What you have to do is to pick the networks that’ll match best your content and marketing strategies where you can find your potential supporters. Also, don’t forget to customize the promotion in order to make it suit on every platform.
Number 2. Come up with a great video – believe it or not, well thought video clips are providing visitors with a better idea and at the same time, goal of your Crowdfunding project. Additionally, videos make it possible for your clients to see you or know what you’re offering in action than simply scanning and clicking through images.
Always take into consideration that you will hardly make anyone involved if the video is made by amateurish. Truth is, this may damage your Crowdfunding campaign’s credibility. For this reason, it’s worth it of your time and fund to hire pros in creating a video pitch for you.
Number 3. Produce a media page – believe it or not, some of the popular projects are the ones featured in press. This will not happen to you if you do not have a solid and a well built website and press materials that journalists could download. Know as well that even when you’re just a one-man show, you shouldn’t be relying only on your Facebook page or Twitter followers. You’ve got to take into consideration that if journalists can’t search more about your project, they might choose to take on other projects instead.
Number 4. Have an open line of communication – whether it is bad or good news, you should keep your backers always in the loop. Consider posting onto your Crowdfunding page regularly and keep them posted of the progress.
Number 5. Keep it personal – you should introduce your team so by that, your supporters know all the people behind your ambitious project. As you are working out on your Crowdfunding campaign, it will be a very smart move of you to incorporate some humor and personality as well.
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